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Google Local Services Ads that WILL Get Your Business to the TOP!

December 21, 20224 min read

When looking for a service company, whether it be professional or home-services related, consumers turn to Google, and studies show that they’re choosing the company that appears in one of the top three positions.

Local Services Ads are changing the advertising landscape for both home and professional service providers. Pay only for the leads that can do business with you, no waste, just qualified inbound calls and clicks within your budget and on your schedule!  

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To launch Google Local Services Ads, your business must first become either Screened (for professional service providers) or Guaranteed (for home service providers) – this process entails a quick review of your insurance, background, applicable license, customer reviews, and other verification checks that vary based on your industry. This onboarding process ensures that Google is backing and positioning the most qualified businesses at the top.

The application and verification process can be tedious however, when your profile is deployed correctly, the results have been proven profitable. Businesses who pass the verification process will earn a Google Badge of Trust and become eligible to launch Google Local Services Ads (the ads that appear at the VERY top of Google Local Search Results). 

As a trusted Google Partner, OMG National, is qualified to help companies through the verification and approval process in order to not only earn but also maintain and leverage the Badge of Trust, keeping their ads running seamlessly as well as profitably. 

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As a society, we are more reliant on Google than ever before and if your company isn’t appearing in the right place at the right time (at the top of Google Search Results when consumers are searching for the services your business offers), they’re likely choosing your competitors. Google Local Services Ads can get your business there and are designed to only appear for selected job types and areas – no more wasting money or time on irrelevant leads or spam clicks!

Just like the application process, setting up your Local Services Ads account is a tedious and delicate process that must be done accurately to ensure effectiveness. It is crucial that your business optimizes its Google Local Services Ads listing by selecting only the job types which your business is willing to pay for in addition to only selecting service areas which your business is  willing to pay for leads from.. This ensures you’re only appearing in relevant searches and will position your company to dispute any invalid leads that might come in.

In the occurrence that an invalid lead calls  in for services you don’t offer or that are outside of your listed service area, you will be able to dispute the lead for a future ad credit – you are only responsible for qualified leads for the services you list!  At OMG, each Google Local Services Ads client goes through a thorough onboarding process which includes optimizing each client’s account to receive only the best quality leads at the lowest possible cost!

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Eligible businesses set a weekly budget that is derived from the average number of leads they want to receive in that given week. The budget can be modified and in many cases, we’ve had to even decrease our client’s budgets because they begin getting too many qualified leads.

You will be charged for each qualified lead you receive through your Local Services Ad account and any lead received after you’ve reached your monthly max or invalid leads that may come in, will be credited back to you. Google ensures your company will never exceed your monthly budget and that you will never pay for leads that aren’t qualified so long as the call is handled correctly.

Lead prices may vary based on your business’s location, job types offered, and the type of lead (message leads are currently only 50% of the price compared to phone leads). Click here to learn more about Google Local Services Ads types, budgets, and spend. 

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This is a huge opportunity for both home and professional service providers and is positioning companies nationwide to reach those who are searching for services offered online, helping them to dominate local search! 

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For more information about Google Service Ads you can contact here

*Note: This blog was originally published on

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